Packaging design for the Sleep Number Remote, which is an iconic part of the Sleep Number system by Select Comfort. Waiting for the delivery of their new bed, the remote will arrive first and is meant to emulate the feeling of receiving a gift. This begins the experience the consumer has with their bed and their connection to the Sleep Number brand. Originally packaged in a plain brown corrugate box, we redesigned the box to incorporate bright and fun graphics consistent with the Sleep Number Brand. The text highlights the importance of the remote that will ultimately control their "sleep number".
Designed with a brilliant creative team at WhiteBoard Product Solutions.